This Before You Hire a Digital Marketing Agency
In today’s world,there are billions of people who are searching the world wide web for products,companies,services and deals using various platforms and devices. A lot of people across the world are spending a considerable amount of time and resources on the Internet and it is only a company that lives in the past that isn’t trying to connect with their customers in some way using the various social media platforms.
It is considered a norm today for a company to have a well running site that serves as a place where they can meet and engage constructively with their customers.
There has been a lot of interest in content marketing in recent years where companies and other organizations create interesting marketing content that their target customers find useful and which might lead to future sales.
Digital marketing is a technical field and most traditional marketers may not be conversant with the inner workings of of this new way of advertising.
Just how do you go about hiring a suitable digital marketing company that will deliver the kind of results you long for and all within the company’s budget?
The following are some tips that will help you as you plan on hiring your next digital marketing agency for your marketing function:
One characteristic you can expect to find in all legit marketing companies is a healthy level of openness and willingness to be interrogated,they will answer all your questions without hesitation and will not try to hide behind flimsy excuses such as company policy and such other crap.
You want to hire and work with trustworthy companies that do the right things and do them right all the time. You may want to know that about 20% of all the digital marketing sites on the Internet engage in some form of click trickery and may not be the kind of company you want to be associated with.
You need to be on your guard against digital marketers who organize for traffic from bought farms and charge you for bot-led traffic? If you don’t recognize that you are under threat from fraudulent clicks,you could buy effective click fraud detection and prevention tools or you could also change the settings on your Google Adwords account so that you exclude IP addresses from locations you suspect could be giving you fraudulent clicks.
Hire a company that has a proven track record as far as generating genuine online traffic is concerned. If they haven’t achieved results for others,is it wise to imagine that they will perform miracles for you?
These tips are by no means the only ones to consider when hiring a digital marketing agency but they may help you avoid situations of costly ad click fraud-remember the Wickfire Lawsuit?